'Why would you not want to feel that feeling every day?'

Well, quite.

Way back in January of this year, on the way back from the rather good Woody Sez 'musical', I clocked an ad for Action Aid, part of a recent campaign to get me feeling good about giving. This morning, whilst listening to Woody Guthrie on Spotify, an advert for Action Aid popped up; the ad outlines how getting involved with Action Aid is good because it makes you feel good. It ends by asking: 'Why would you not want to feel that feeling every day?' Splashed across the ad is the tag line "What a feeling", a phrase that can't help but remind me of heart burn; perhaps the producers thought the cross-reference would induce feelings of warmth and excitement. No such luck for me.


Take a look at the ad and take the quiz.